This is week two of the Badass Basics series, and I’m breaking down two things that can make or break your customer’s shopping experience: your navigation menu and your collection filters. I’m walking you through how to organize your nav, what belongs at the top level vs. tucked into a subcollection, and how your filters and navigation should work together so every shopper finds what they came for. Why your nav menu and filters are basically a sales associate (and how to tell if yours is the good one or the bad one)The surprising amount of overlap your navigation and filters should haveA rule of thumb that clears up 90% of the "nav vs. filter" confusionHow the size of your product assortment changes everything about your top-level navigationThe business case for promoting a subcollection to a top-level categoryWhat to do when your products refuse to fit into neat little categoriesHow to tell when a subcollection is actually creating friction instead of helping_______Full Episode Show Noteshttp://ecommercebadassery.com/370 _______Learn With MeWork with Me https://ecommercebadassery.com/ecommerce-help/https://ecommercebadassery.com/email-marketing/ Courses & Membershiphttps://ecommercebadassery.com/membershiphttps://ecommercebadassery.com/programs _______ Let's ConnectWebsite: http://ecommercebadassery.comInstagram: http://instagram.com/ecommercebadasseryMembership: http://ecommercebadassery.com/membership _______ Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683