eCommerce Badassery
eCommerce Badassery
Jessica Totillo Coster
365. Replay: The Revenue Hiding in the Back-end of Your Business
39 minutes Posted Feb 24, 2026 at 10:00 am.
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There’s revenue hiding in your business right now.
Not in a new product.Not in a launch.Not in posting more on Instagram.
It’s sitting in the backend. In the things you set up once… and haven’t looked at since.
They’re not urgent. They’re not screaming for attention. So they wait.
But that waiting? It’s quietly costing you.
In this episode, I’m talking about the foundational projects that unlock hidden revenue — the kind that makes your existing traffic convert better and your systems work harder without you doing more.
These aren’t flashy tactics. They’re the unsexy moves that compound.
And once you fix them? They keep paying you back.
 
What We’ll Cover:
Why “not urgent” tasks can be the most expensive ones
 
How hidden revenue gets buried in backend systems
 
The mindset shift that changes how you approach slow seasons
 
How to decide what’s actually worth fixing first
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Full Episode Show Notes
http://ecommercebadassery.com/365
 
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