eCommerce Badassery
eCommerce Badassery
Jessica Totillo Coster
363. Replay: Stop Selling Products, Start Selling This
21 minutes Posted Feb 10, 2026 at 10:00 am.
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21:44
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Show notes
In this episode, I’m breaking down why people actually buy... and why focusing only on traffic, features, and discounts is keeping your sales stuck. We’re talking psychology, brand identity, and what brands like Nike and Apple understand that a lot of small businesses miss.
If you want higher conversions, repeat customers, and a brand people remember… hit play.
What You’ll Learn:
Why people buy
The mistake that makes brands forgettable
How to stop competing on price
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Full Episode Show Notes
http://ecommercebadassery.com/363
 
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