eCommerce Badassery
eCommerce Badassery
Jessica Totillo Coster
358. Survey Says: What eCommerce Businesses Should Focus on in 2026
29 minutes Posted Jan 6, 2026 at 10:00 am.
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Show notes
If 2025 felt like a never-ending rollercoaster, you’re not alone. But what if I told you the data actually says we did pretty damn well? Yup. I’m back with a breakdown of my 2025 Pulse Check Survey and some extra insight from the Q4 follow-up.
 
In this episode, I’m sharing:
The surprising stat about how many of you were actually up in sales
Whether doing more marketing actually pays off
The top 3 activities that drove the most sales
How tariffs affected small biz owners in 2025
What I think 2026 is really gonna look like
Let’s be real... some things are gonna get worse before they get better. But there are SO many scrappy eCommerce biz owners making it work and I want to help you be one of them. So grab your favorite beverage and dig in. You’ll walk away with clarity, encouragement, and a plan for the year ahead.
 
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Full Episode Show Notes
http://ecommercebadassery.com/358
 
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