eCommerce Badassery
eCommerce Badassery
Jessica Totillo Coster
351. Should You Update Your eCommerce Email Automations for BFCM?
10 minutes Posted Oct 21, 2025 at 9:00 am.
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Show notes
One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season.
Spoiler alert: my answer hasn’t changed since 2022
 
Inside this episode:
Whether you really need to update your email automations for Q4
A smarter way to keep your flows seasonally relevant
The one thing you might want to turn off during BFCM
A quick tweak that could boost conversions in your top-performing flows
How to make your holiday products more visible—automatically
 
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
 
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Full Episode Show Notes
http://ecommercebadassery.com/351
 
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Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
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