One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action.  Today we’re walking through a few different ways you can layer this into your marketing plan. _______ Full Episode Show Noteshttp://ecommercebadassery.com/298 _______ Let's ConnectWebsite: http://ecommercebadassery.comInstagram: http://instagram.com/ecommercebadasseryMembership: http://ecommercebadassery.com/membership _______ Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy