Join host Harshida as she sits down with Aaron Wilcox, COO of Luminess, to discuss the company’s remarkable transition from a TV-first business to a digital-first powerhouse. Aaron shares firsthand insights on how Luminess overhauled its logistics, adopted cutting-edge technology, and formed key 3PL partnerships to compete in the fast-moving beauty industry. From shifting fulfillment strategies to embracing data-driven decision-making, this episode is packed with valuable lessons for logistics and operations leaders navigating digital transformation.