In this episode of the eCom Logistics Podcast, recorded live from MODEX 2024 at the Georgia World Congress Center in Atlanta, host Dan welcomes Chris Lingamfelter, Co-Founder and Managing Partner of Robot Advisory Group. Chris shares his journey from the software side of supply chain management to leading innovative robotic automation ventures. The discussion delves into the current state of warehouse automation, emphasizing the importance of choosing the right technology and aligning it with business objectives to avoid costly mistakes. Chris also provides insights into the competitive landscape, comparing U.S. and European approaches to automation, and highlights the need to prove ROI to secure investment in new technologies. This episode is perfect for those looking to navigate the evolving world of robotics in the supply chain industry.