In this episode of eCom Logistics Podcast, during MODEX 2024 in Atlanta, Ann Marie Jonkman from Blue Yonder shares her insights on the logistics industry, focusing on technological advancements and the need for strategic adaptation. The discussion covers topics like AI, machine learning, and the importance of software in enhancing supply chain operations. Marie emphasizes the relationship between technology and operational improvement, highlighting the role of data, automation, and robotics in driving industry change. She also stresses the significance of a consultative approach to client relations, advocating for solutions that not only meet immediate needs but also align with long-term business goals. The conversation reflects on the challenges faced in 2023, the potential of AI and machine learning, and the importance of a user-friendly approach that prioritizes safety and efficiency for workers.