HIGHLIGHTS
The pivotal experiences of Joe's journey
Making the chaos work to your benefit
Should I do it myself or seek a partner to fulfillment for me?
You can now get a WMS that is affordable and you can implement quickly
The customer is your most important stakeholder
Utilize software that helps you do your job
QUOTES
Focus on what's going to drive revenue - Joe: "I think that's really the question you have to answer for yourself, "What do you want to do? Do you want to be great at fulfillment?" Because you can if you really focus on it. But if you don't have that in-house muscle and a founder or co-founder loves, lives, and breathes supply chain and fulfillment, then you probably shouldn't do it."
You need operational rigor to execute but recognize difficulties - Joe: "I said before, fulfillment's hard. It is just an underrated, really difficult task to pull off because you are dealing with very large costs, very variable business and nobody knows how to forecast. I don't care who tells you great of forecasting, nobody is."
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