Have you ever noticed the parallels between Running and Business? Richard, the CEO of Runderwear, came on our podcast with his marketing director, Simon too, to show how applying these simple principles from their childhood passion has led to a UK-leading brand. Richard is one of the most down-to-earth &amp; passionate people I&apos;ve met in this space. Topics Covered:<ul><li>Runderwear vision for runners worldwide</li><li>Expanding to the U.S.</li><li>The long-term goal</li><li>Capturing authentic content for your community</li><li>Making money to fund your passion (business) </li></ul>If you want real, honest insights into the marathon of building a DTC brand this is the episode for you. Listen out too for his extremely unique way (it involved cardboard, dancing, busking, and Britains got talent) -Stay True to yourself Richard Edmonds: <a href='https://www.linkedin.com/in/richard-edmonds-53999619/'>www.linkedin.com/in/richard-edmonds-53999619/</a> Simon Lilly: <a href='https://www.linkedin.com/in/simonlilly/'>www.linkedin.com/in/simonlilly/</a> Nigel Thomas - <a href='https://www.linkedin.com/in/nigelthomas-ai/'>www.linkedin.com/in/nigelthomas-ai/</a>

Ep 9: The Life Of An Ecommerce Marketing Agency - Alpha Inbound

First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.