Hush Blankets have just been acquired by Sleep Country Canada for a 52% stake, totaling over $25 million. Listening to Aaron though, one of two co-founders, it isn&apos;t a surprise the success they&apos;re now experiencing. And it definitely didn&apos;t start that way... Topics Covered:<ul><li>Transitioning from just weighted blankets into a Sleep brand</li><li>Building a real community and marketing in 2022</li><li>The backstory to the Dragons Den pitch</li><li>How they launched one of the top 10 most successful Kickstarter campaign ever</li><li>Max pain moments and the early days of Hush</li></ul>Follow Aaron, Lior, and their amazing team on their global expansion. Hush Blankets Community: <a href='https://www.facebook.com/hushblankets'>www.facebook.com/hushblankets</a> Aaron Spivak: <a href='https://www.linkedin.com/in/aaron-spivak-hushblankets/'>www.linkedin.com/in/aaron-spivak-hushblankets/</a> Lior Ohayon: <a href='https://www.linkedin.com/in/lior-ohayon/'>www.linkedin.com/in/lior-ohayon/</a> Nigel Thomas - <a href='https://www.linkedin.com/in/nigelthomas-ai/'>www.linkedin.com/in/nigelthomas-ai/</a>

Ep 8: Runderwear CEO - Why Business Is A Marathon & Passion Is The Answer

First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.