Eco D2C
Eco D2C
Luke Tierney
Welcome to the Eco D2C podcast, where we break down the growth strategies behind successful natural and eco-focused companies.
20: Shop Solar's growth tactics, insights, and lessons, with Max Bair Marshall and Alex Smith
Join me for a conversation with Max Bair Marshall and Alex Smith, co-founders of ShopSolar. Explore their journey from humble beginnings to becoming the USA's top source for off-grid, hybrid, portable, and backup solar power. Learn about Shop Solar's mission to simplify and make solar affordable, serving over 40,000 customers since their 2018 launch. In this episode, discover their early investments, the game-changing impact of a product review, and the pivotal decision to shift from a single-brand reliance. Discover the secrets behind finding product-market fit through rapid iteration, navigating the challenges of the COVID-19 pandemic, and making strategic decisions for business growth. From unconventional Facebook ad strategies to the intricacies of scaling a solar business, Max and Alex share important perspectives. Gain a deeper understanding of the significance of customer experience and strategic decision-making in their journey. Join us to explore their challenges, insights, and the passion propelling them towards a brighter, sustainable future. More about us: https://ecod2c.com More about Shop Solar: https://shopsolarkits.com
Dec 21, 2023
1 hr 2 min
19: How to excel in online retail with Allison Ball
Step into the dynamic world of retail with Allison Ball, an expert in the field. Alli is the founder and CEO of Food Biz Wiz and the creator of the online program Retail Ready. In this episode, she shares invaluable insights and strategies for navigating the brick-and-mortar and online retail environment. From crafting pitches to connecting with retail buyers and leveraging digital marketing, this episode is a goldmine for entrepreneurs and brands seeking to excel in the world of retail. Tune in and gain the knowledge needed to thrive in today's competitive market. More of us: https://www.ecod2c.com/ Episode highlights: Key aspects Alli focuses on for successful retail relationships How brands can avoid overcommitting and underdelivering when pitching to retailers Finding the right contacts and tips for effective outreach The role of digital marketing in the retail industry Balancing the tension between aggressive growth and taking a break. Tips for brands looking to excel in both online and brick-and-mortar retail environments
Nov 27, 2023
51 min
18: Building a culture of transparency and impact with Peggy Shell
Meet Peggy Shell, CEO of Creative Alignments, a recruiting firm celebrated among the Top 50 Best Places to Work. In this episode, Peggy shares her extraordinary journey from self-taught recruiter to CEO. Discover how Creative Alignments partners with impact-focused businesses, earning B Corp certification along the way. With insights as powerful as her leadership, you won't want to miss this episode. Join us now and uncover the secrets behind creating an impactful workplace. Episode Highlights: -Peggy Shell's CEO journey -Recruitment for positive change with Creative Alignments -B Corp Certification & Best Places to Work Awards -Diverse recruitment across all levels -Power of transparent leadership -Navigating the new normal: remote work culture More about Creative Alignments: https://www.creativealignments.com/ More about us: https://www.ecod2c.com/ 
Nov 8, 2023
43 min
Episode 17: SPINS Product Intelligence With Brandon Casteel
Meet Brandon Casteel, leader of the business solutions team at Spins. Spins is a syndicated data provider that aggregates point-of-sale data from retail locations and e-commerce marketplaces and provides data-backed analysis for brands and manufacturers. In this episode, Brandon talks about the importance of leveraging data in the product formulation process and how it can help emerging brands win on shelf with strategic retail partners. He is an avid runner, has seven pets, and is the single most musical data expert we’ve ever met. Listen now to learn more about how data can drive sales for natural brands! More about SPINS: https://www.spins.com/ More about us: https://www.ecod2c.com/
Apr 24, 2023
43 min
Episode 16: Meet Finian Makepeace, Co-founder, Chief Strategy Officer, And Lead Educator Of Kiss The Ground.
Kiss The Ground's mission is to inspire participation in the regenerative agriculture movement through media, communications, education, workshops, immersive programming, and advocacy. It is also the driving force behind the Kiss the Ground movie, a full-length documentary that sheds light on a “new, old approach” to farming called regenerative agriculture, a practice with the extraordinary ability to balance our climate and feed the world. Join us for a conversation about Kiss The Ground's origins, the importance of regenerative agriculture and soil health, scaling impact, and what comes next. More about Kiss The Ground: https://kisstheground.com/ More about us: https://www.ecod2c.com/
Apr 17, 2023
39 min
Episode 15: Understanding Your True Amazon Margins
Do you know what your true costs on Amazon are? If you are wrestling with the ecommerce giant, struggling to understand your margins are (including what defines good margins), and what a numbers driven strategy looks like, then Tyler and his team at Seller Accountant are exactly the people to talk to. Join us for a peak at Tyler's process for measuring profitable success, business building, demystifying finances, chess, and more. More about Seller Accountant: https://www.selleraccountant.com/ More about us: https://www.ecod2c.com/
Jan 26, 2023
35 min
Episode 14: First Movers, Growing Up, And The Maturation Of The Ecommerce Landscape With Brandon Checketts
Brandon is a life-long entrepreneur - starting as far back as elementary school when he sold candy to other kids in the neighborhood. Since age 17 he's started about a dozen businesses ranging from a teddy-bear stuffing store to selling virtual currency in online video games. One of his six current companies is Seller Labs, a suite of Saas tools for Amazon sellers. Join us for a wide-ranging conversation about how Brandon and his team scratched their own itches to create their first software tools for Amazon sellers, the ongoing maturation of that space, and what it takes to succeed online today. More about Seller Labs: https://www.sellerlabs.com/ More about us: https://www.ecod2c.com/
Sep 13, 2022
37 min
Episode 13: Bringing Regenerative Agriculture To Your Doorstep with Patrick Vasquez de Velasco
Episode Description Nampi Foods is a Peru based vertically integrated agricultural company that produces and markets healthy specialty products and organic superfoods. Join us for a conversation with Patrick Vasquez de Velasco, the CEO at Nampi Foods and COO of parent company Shared-X Farms. We touch on the importance of connecting the farmer with the customer, the unique challenges Nampi has navigated as a vertically integrated company, how Nampi broke into the US market from Latin America, and much more. More about Honey Stinger: http://https://nampifoods.com/ More about us: https://www.ecod2c.com/
Jul 18, 2022
31 min
Episode 12: Insights On The Continuously Changing Natural Products Market With Industry Veteran Bob Burke
Bob Burke is the principal of Natural Products Consulting and is one of the leading experts in the natural products market. Named one of the "Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine, Bob has been leading strategy for brands in your kitchen for three decades and counting. In this episode, Bob gives us valuable insight on positioning, expansion, and how the paths to market have flipped in recent years. We touch one leveraging online success to get into into top retailers, what investors look for, and other opportunities as the natural product market grows. More about Bob: https://www.naturalconsulting.com/ More about us: https://www.ecod2c.com/
Jun 6, 2022
48 min
Episode 11: Marketing Lessons From The Rocket Growth Of Partake Foods With Denise Woodard
Fast business growth can cause a lot of hurdles, especially when transitioning from being a small company to a multi-million dollar enterprise. In this episode, we'll learn first-hand from Denise Woodard, Partake Foods' Founder and CEO, on how she and her team was able to successfully transition, what lessons can start-up companies learn from their story, and how Denise went from demos outside local specialty shops in her neighborhood to investment from big names like Rihanna and Jay-Z. To browse and shop Partake Foods' products, you can visit their website here: https://partakefoods.com/ To learn more about what we do in Eco D2C, you can visit our website: https://www.ecod2c.com/
May 31, 2022
25 min
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