For this second installment of eCom-versation, we chat with Jordanne Dyck who is one of the digital directors at the beauty company DECIEM. A graduate from the University of Guelph, Jordanne talks about her experiences in the co-op program and what she has learned about her interest in marketing management. She also speaks about how the pandemic has affected her approach to digital marketing and the tools that DECIEM has put in place to better serve digital traffic on online shops.