Tune in as we discuss how to structure your team, whether you need contractors or employees, how to show up as a leader, and all kinds of other really cool things related to HR. No matter what stage of business you’re in or your business model, this is a goodie.For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode12 My guest is Kira La Forgia. With a decade of experience in People Operations in the corporate world, Kira is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to. Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of online entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.Topics discussed:Why your approach to team depends on your business modelPros and cons of using contractors vs hiring employeesWhen you HAVE to hire an employeeAll the boring but important things around compliance and policiesDifficult conversations and how we can learn from them as business ownersThe mindset shift required for having employees versus contractorsUsing personality types as an excuse or crutch vs opportunity for growthThe importance of knowing what kind of business you’re buildingLinks/Resources Mentioned:Kira’s Membership (that I’m in): Set to ScaleConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingFacebook: Easy Scaling with Jordan Schanda KingConnect with this week’s guest, Kira La ForgiaWebsite: www.The-paradigm.comInstagram: https://www.instagram.com/theparadigmm/ *some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

In today's episode, we’re talking about parting ways with clients. No matter the reason, this can be a stressful experience. We dive into the before, the during, and the aftermath of firing clients, including spotting red flags, issues that can come up with money in the process, and how you can take care of yourself after it happens. My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.Julia is a regular guest on the podcast, and together, we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode11 Topics discussed:Dealing with the icky feelings around firing a clientReasons why we ignore red flags (or don’t even notice them)The importance of doing a postmortem when things don’t work outConcrete examples of red flags when it comes to new or current clientsThe importance of solid contracts and navigating contract changesUnderstanding your communication style and other valid needsNavigating business changes and outgrowing your clientsWhat can happen when you finally do part ways with clients that don’t fitMoney concerns when firing a client (money owed, refunds, chargebacks)Preparing for and managing accusations or complaintsHow to take care of your emotions and your nervous systemConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingFacebook: Easy Scaling with Jordan Schanda KingConnect with this week’s guest Julia DeWolfeWebsite: juliadewolfecoaching.comInstagram: @juliadewolfecoachingLove what you heard. Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

In today's episode, we’re talking about all things videos and live streams! More specifically, we dive into the types of videos that work best, the pros and cons of the major video platforms, the amount of time videos actually take, and some cool platform features that allow you to engage with new audiences! We also discuss how to prep your content for video, some practical uses of having a clear client avatar, and why it’s so important to be redundant!My guest is Krystal, aka Krys the Maximizer. She is a Strategic Money Coach who helps women be intentional with their money to reach their financial goals. With over 14 years of couponing experience, she helps her clients create money-saving strategies by budgeting, couponing, and meal planning.For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode10 Topics discussed:The types of videos (lives, short videos, Reels, etc..) and what’s working bestVideo platform options and the pros/cons of each: TikTok, Youtube, InstagramHow to engage with the people watching live videosPlanning talking points ahead of time vs improvising on the spotPractical uses of having a detailed client avatarSome cool perks of TikTok when it comes to growing your audienceHow different video platforms reach different audiencesResponding to comments using video repliesSmiling and dialling as a sales funnelThe amount of time it takes to record, edit, and show up live on videoDecided when to take a break from a platform or strategyThe importance of being redundant with your contentConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingFacebook: Easy Scaling with Jordan Schanda KingConnect with this week’s guest, Krys the MaximizerWebsite: www.krysthemaximizer.comInstagram: @krysthemaximizerLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Tune in as we discuss what Facebook ads can and cannot do, the importance of messaging and positioning your offer, and the impacts of scaling to seven figures quickly. We dive into the nitty gritty of funnels, the difference between DFY and DIY buyers, trends in launching, the magic of book a call funnels, and more!—For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode9In today's episode, we’re talking about what Facebook ads can and cannot do, the importance of messaging and positioning your offer, and the impacts of scaling to seven figures quickly. We dive into the nitty gritty of funnels, the difference between DFY and DIY buyers, trends in launching, the book a call funnel that got me started, and more!Jennifer Spivak is the CEO & Founder of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. Named a Top Facebook Ads Manager to Watch and called the ”Conversion Queen” by Forbes, Jennifer is on a mission to help amplify women’s voices in the world through the powerful medium of Facebook Ads. She and her team have generated over $50,000,000 for their hundreds of notable clients worldwide!Topics discussed:The role Facebook ads played in getting my business startedThe magic of a “book a call” funnelWhen it makes sense to spend money on FB adsWhat ads are specifically designed to doRecommended Facebook Ad spend per monthThe difference between DFY and DIY buyersWhy messaging and positioning your offer is criticalLooking at your offer and funnel from your buyer’s perspectiveEgo trips when scaling from 6 figures to multiple 7 figuresFinding the perfect middle ground of client involvement as a CEOTraining your team on context and principle-based decision makingMessaging vs audience targeting and the impact of the IOS 14 updateAdvice for testing passive funnels with Facebook AdsLooking at trends for freebies, webinars, and live launchingHow the Ads landscape has changed and things NOT to do in your funnelMaking your CTAs clear and accessible Remembering what Facebook ads can and cannot doLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Tune in as we discuss how to create, structure, and run a thriving and profitable membership and how it can fit into your product suite. We also dive into the importance of ignoring cookie-cutter business advice and finding what will truly work for you.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode8 In today's episode, we’re talking all about running a membership. We touch on how to structure it, how to host it, what to include, and how to deliver the content. We also talk about how a membership can fit into your product suite and how it can serve both new and existing clients. My guest is Amanda Armstrong, a neuroscience and trauma-informed anxiety & depression coach and Founder of Rise As We, a mental health coaching space. Like most healers she has her own history of mental health struggles and trauma. Mainstream mental health support weren’t a good fit. From completely personalized 1:1 coaching to the most comprehensive mental health membership community out there, Rise As We offers the programs and support she wishes she would have had on her healing journey.Amanda is a mom so we also dive into navigating motherhood and entrepreneurship and some parallels we see between parenthood and business ownership. Topics discussed:The importance of not undervaluing yourself and your expertiseHow to add accessible offers to your product suiteWhy you don’t need to promise the same transformation in all of your offersFront loading education inside of a group program to provide more customizationThe role of education and course content inside a membershipIgnoring cookie-cutter business advice and finding what will work for youWhen you might want to think about taking a break from coachingHow clients can move between 1:1 coaching, groups, and a membershipHow co-coaches can help facilitate a membershipIdeas for what to provide and how to deliver content inside of a membershipLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

 Description: Tune in as we discuss building a team, finding the right people, and how to set your team (and yourself) up for success. We dive into topics like trusting your gut and going off “vibes,” what to do when things don’t work out, and the difficulty of relinquishing control to your team.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode7In today's episode, we’re talking about building a team, finding the right people, and how to set your team (and yourself) up for success.My guest is Mackenzie B Fleming. She is the go-to copywriter for coaches and service providers who aren’t afraid to stand out and spice up their industry. As a copywriter and messaging coach, she's worked with 6, 7, and 8-figure brands to develop their signature brand voice and craft conversion-optimized copy that maximizes both sales and impact. From websites to sales pages to emails and beyond, in industries ranging from B2B technology to beauty, she's here to help your brand build genuine connections with your audience while consistently converting.Topics discussed:Why you have to be open to shifting roles and staying flexibleWhere to find new team membersWhat to do when things don’t work out with a contractorAll things onboarding, including what NOT to doThe importance of enthusiasm and going off “vibes”Adapting to new team members and growing togetherMy favorite hack for trialing new team membersDifficulty relinquishing control to your teamRadical transparency and idea meritocracyIdeas for team bonding activities, team retreats, and team giftingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

Tune in as we discuss how the coaching industry has changed in the last 5 years, going from zero to a million in less than 1 year, and the mindset behind charging high-ticket prices. We also dive into finding and leveraging PR, going all in on one thing instead of constantly strategy-seeking, and top tips for building an effective team.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode5In today's episode, we dive into the world of high-ticket coaching with my business coach, Sabrina Philipp. Sabrina is an expert at scaling after seeing explosive growth at the start of her career (0 to 7-figures in less than a year).Together, we explore the mindset behind charging high-ticket prices, how to find and leverage PR, going all in on one thing instead of constantly strategy-seeking, and top tips for building an effective teamSabrina​ ​Philipp​ ​is​ ​an​ ​international​ ​online​ ​business​ ​and​ ​social​ ​media​ ​expert who​ ​has​ ​been​ ​featured​ ​in​ ​Forbes​, ​Business​ ​Insider, Cosmopolitan, and Thrive Global.Sabrina launched her business after moving to Bali with $800 to her name. One year later, she built a thriving million-dollar business. She​ ​helps​ ​entrepreneurs​ ​build​ ​intentional,​ ​manageable,​ ​and​ ​profitable businesses​ ​so​ ​they​ ​can​ ​experience​ ​ultimate​ ​personal​ ​and​ ​financial freedom. Topics Discussed:How the coaching industry has changed in the last 5 yearsGoing from zero to a million in less than 1 yearThe mindset behind setting prices and high ticket salesThe concept of getting out of your client’s pocketbook3 ways to PR – lucky break, get a publicist, or pitch yourselfUsing launch parties for media and why the first 24 hours is criticalHow to effectively use the press and media that you getGoing all in on one thing instead of constantly strategy-seekingWhy I’m thankful Sabrina doesn’t offer refundsAn important first step to building an effective teamThe importance of relinquishing control to your team

Tune in as we discuss all the not-so-sexy shifts you have to make as you transition to scaling to 7-figures. We talk about managing expenses, the biggest roadblock to effective delegation, refining your product suite, and slowing down to speed up. For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode2Today I am speaking with Elena Favaro Viana. Elena is the founding and managing partner of EFV Legal, a law firm for online entrepreneurs and small business owners. She is also a Business Mentor through her signature program BACK TO BUSINESS and the founder of Contracts for Entrepreneurs. She is on a mission to professionalize the online space through legal education, accessible resources and education! We have a fun (and transparent) conversation about the behind the scenes of scaling and the messy transition from running a 6-figure business to building a 7-figure business. We discuss how to manage your time, the changes you’ll need to make in your offer structure, the importance of processes, and how to build an effective team.Topics Discussed:Moving from a hobby mindset to a business mindsetThe not-so-sexy business stuff required to scaleManaging increased expenses that can lead to dwindling profits as you grow How to avoid the biggest roadblock to effective delegation (hint: it’s you still doing everything yourself and not taking the time to slow down and release control)Getting to a place in your business where you don’t have to delegate because everyone is doing what they are supposed to be doingOptimizing offers and refining your product suite for 7-figuresSlowing down to speed up and focusing on consistent income

Tune in as we discuss the concept of boundaries in business, the fine line between personal and work boundaries, setting boundaries around client communication, and what happens if someone challenges a boundary.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode1In today's episode, we’re talking about boundaries. We're talking about what they are, how to have them in your business, what happens when they’re challenged, and so much more. My guest is Julia DeWolfe, she is one of my coaches, she is a certified Cognitive Behavioral Therapy practitioner, and she’s what she calls an 'everything coach' for entrepreneurs.Julia is an absolute lifesaver for me. I cannot imagine doing what I do without her support, and she is going to be coming onto the podcast as a regular guest to discuss the more emotional side of running a business.Topics Discussed:The concept of boundaries (and the 3 types of boundaries)What a boundary is and is NOTWhy boundaries do not equal confrontationSetting boundaries around client communicationThe fine line between personal boundaries and work boundariesHow to create new boundariesWhat happens if someone challenges a boundarySigns that you need to work on your boundaries

Tune in as we discuss how getting to know your audience on a deeper level can dramatically affect your business growth and make marketing much easier. We talk about the importance of market research, how to get people to participate, and our mutual dislike of bro-marketing and formulaic marketing strategies.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode3In today's episode, we’re talking with Emma-Louise Parkes, a self-confessed ambitious introvert, empath, and highly sensitive entrepreneur. We dive into all things marketing, the importance of market research and how to get people to participate, our mutual dislike of bro-marketing and formulaic marketing strategies, and how much easier marketing is when you have the right information from your audience.Emma-Louise is an internationally recognized certified online business consultant and NLP master practitioner with accreditations in EFT/TFT. She’s also the host of the award winning podcast, The Ambitious Introvert®. Having built her six-figure brand in under three years without previous business experience, Emma-Louise is proof that when you take aligned action, you can scale your business with ease and speed.Emma-Louise’s mission is to help her clients embrace their ambitious introvert nature, stay in their zone of genius, and impact more people with their profitable, sustainable businesses.Topics Discussed:The lightbulb moment of discovering exactly what you’re meant to doWhy audiences need to feel X, Y, & Z before they feel safe to invest in youOur mutual dislike of bro-marketing and formulaic marketing strategiesThe importance of market research for deeply understanding your audienceHow to conduct market research yourself (and how to get people to participate)A mindblowing discovery that one specific market research question can lead toPutting yourself in your clients’ shoes to design a safe and effective client journeyWhy free calls might not be working for you as a marketing strategyNot making meaning from how people engage or don’t engage in your contentTaking in every little bit of feedback (even silence) to refine your marketing