If you're feeling defeated and isolated in your sobriety journey, despite trying various methods and support systems, then you are not alone!Key Takeaways from this episode - Gain inspiration from the personal journey of Ian Blessing as he navigates creating a bitters company after giving up alcohol. Discover the rising trend and demand for non-alcoholic beverages and cocktails and how this shapes the market. Understand how Ian used the global shake-up caused by COVID-19 to delve deeper into the world of non-alcoholic drinks. Delve into the compelling challenge of overhauling perspectives on non-alcoholic beer in the recovery community. Reflect on the unique camaraderie found amongst restaurant workers and its impact on Ian's journey.