For those familiar with the 'Cult of the Dead Cow' (cDc), this episode title is just a nod to cDc even though it has nothing really to do with the cDc or computer security. However, one could make the leap that we are ultimately trying to 'hack' our way to success by creating 'Purple Cows'. I recently read Seth Godin's book, 'Purple Cow', which is actually about marketing and advertising. Seth Godin essentially asserts that only members of the 'Purple Cow Cult' (my term) will survive and succeed in the new era of online sales and marketing. Here are my top 5 takeways from this book!