Today’s marketing headline is “Data Warehouse Modernization - Fast, Simple and Scalable." Let's face it- a lot of time is wasted with siloed data and utilizing manual legacy systems. With a modern data warehouse, data can be stored and extracted quicker and at scale. Yet, is data warehouse modernization as simple as some headlines make you believe? Brian and Tommy weigh in on the headline at hand before getting some insight from a special guest!

Welcome to DoubleTake! This series takes a conversational approach to data and technology topics that are relevant to organizations looking to modernize their capabilities through the cloud.We will help decipher what is hype vs. reality and by taking a double-take on popular marketing headlines ultimately providing a quick glimpse into how you can achieve the topic at hand.

Today’s marketing headline is “Supercharge your marketing with AI/ML.” The pandemic introduced a new set of challenges for marketers and a flood of AI and ML solutions boast that they have the solution to these new challenges. The reality is, challenges such as attracting new customers to a virtual environment, creating a more personalized digital shopping experience, or understanding the behaviors of your customer were already pre-pandemic challenges. The pandemic just dramatically accelerated the desire and need to do so.