A deep dive into Technicolor. The experiment inspired by The Love Witch – what can be learned about technicolor by watch back to back? Plus, how Technicolor became a powerful influence on the style of the 1950s and how it’s remembered today. Gentlemen Prefer Blondes, a 1953 movie filmed on three strip technicolor film and processed using Technicolor’s dye imbibition development process. The Love Witch, a 2016 movie painstakingly recreating the feeling of 1950s cinema, using many of the same techniques of the 1950s, and shot on 35mm film – but importantly, without the ability to utility long-obsolete technicolor film or processing. Bonus theme for people who don’t care about any of this nonsense: decade separate contrasts on feminism! First up, Gentlemen Prefer Blondes provides an amazing example of spectacle technicolor 50s filmmaking. The pains of shooting on technicolor. What does a technicolor film actually look like? The Love Witch illustrates how much more than simply film stock and processing go into the “look” of what people think of Technicolor.