My guest today is Meg Niman. Meg is the creator of the Persona Project where she leads: 1. INDIVIDUALSBring the best version of themselves to each situation using hybrid course and individual, 1:1 coaching. 2. ORGANIZATIONSTransformative workshops to increase engagement, reduce burnout, and help employees be more successful. Meg is also a multi-year contributor at the famed SXSW conference and just a all around wealth of insight. -As a creative entrepreneur, does the idea of 'selling' to your audience make you break out in a cold sweat?-Is it possible that you should be pursuing a B2B market instead of a B2C market?-And, how do you know if you're optimizing for scale or for relationships in your business? And which one is actually better? If you're a creative entrepreneur who's asking any of these questions, then today's podcast is especially for you. Here are some of the most valuable moments in our conversation: 0:00 Introduction 1:10 What advice do you have to get past the fear of hearing 'no' in your sales conversations? 11:17 What would you say the key differences are between B2B (corporate sales) and B2C (individual sales)? 21:25 Who are 2-3 people who's sales style/strategy you admire or would like to emulate? Why did you pick each person? 👉 Watch the full podcast episode here: https://youtu.be/ji7ViBuTOSg Connect with Meg: LinkedIn: https://www.linkedin.com/in/megniman/ Website: https://www.alterego-project.com/ Instagram: https://www.instagram.com/the_alter_ego_project/   Connect With Brad: My Dopamine Drip Newsletter: https://www.bradlong.co/subscribe My Skill-Builder Sessions: https://www.bradlong.co/sbs The 'Entrepreneur Type' Quiz: https://www.bradlong.co/quiz Free Monthly Workshop: https://www.bradlong.co/workshop Apply to be a guest on the Podcast: https://www.bradlong.co/app   Resources Mentioned: Craft an XYZ Statement: www.bradlong.co/xyz Chris Do - The Futur -Selling Without Being Salesy: https://www.youtube.com/watch?v=B-NxAZiDkKo Jay Clouse - Creator Science Josh Spector - For The Interested Newsletter/I Want To Know Podcast

My guest today is Scott Feldman, a Christian life and leadership coach. Scott runs 210Coaching. "I equip Christian men to live extraordinary lives by helping them live out their God-given calling." What's the right messaging for your ideal client? Do you fear being too salesy and maybe a little inauthentic? And what should you do about tweaking you messaging for the people in your network who could be great referral partners? If you're a coach or consultant who's struggling to get traction and clients, then this episode is for you. Here are some of the most valuable moments in our conversation: 0:00 Introduction 0:57 How do I connect my messaging to the questions my ideal clients are asking? 15:23 How do I share my message in a non-salesy way? 20:48 How do I tweak my messaging for referral sources?   👉 Watch this episode on YouTube     Connect With Scott:  Facebook Page: https://www.facebook.com/210Coaching Email: [email protected]    Connect With Brad: My Dopamine Drip Newsletter: www.bradlong.co/subscribe My Skill-Builder Sessions: www.bradlong.co/sbs The 'Entrepreneur Type' Quiz: www.bradlong.co/quiz Free Monthly Workshop: www.bradlong.co/workshop Apply to be a guest on the Podcast: www.bradlong.co/app