In this, the last episode of series 2, I talk with Jenni Field, business strategist, author, podcaster and founder of Redefining Communications. We cover a lot of ground in this episode, including corporate culture, the challenges facing the physical workplace and how to future-proof your career in communication.We discuss:📣 The role of communicators in establishing a positive corporate culture📣 How to recruit for culture fit and build a diverse workforce📣 Toxic cultures - how they develop and what to do about them📣 Balancing wellbeing and productivity in organisations post-COVID📣 A pitch to the Queen and a flammable catsuit in a hot air balloon.If you have any suggestions for guests for my next series, please get in touch at www.vickimarinker.com

In this episode I talk with Tony Stewart, Head of digital at scarlettabott and self-confessed digital geek, about how to get your digital strategy right in a Covid world.We discuss:📣 The 7 fundamental pillars on which to build a winning digital strategy 📣 How success leads to behavioural change📣 The technical challenge of ongoing remote working📣 A great example of using gaming technology to support a business challenge📣 Being responsible for Boris’s presence on TwitterIf you’d like to get involved, please get in touch at www.vickimarinker.com

In this episode, I talk with Robbie Sommerville, Director of ESG Communications at Credit Suisse about the impact of COP26 and the evolution of environment and social issues in different regions.We discuss:📣 The impact of COP26: moving from the focus on carbon to a more diverse range of environmental topics📣 Regional priorities across the ESG agenda and juggling those needs in a global organisation📣 The push and pull of profitability and purpose📣 Internal engagement as a driver of corporate responsibility📣 Encouraging leaders to champion diversity, equity and inclusion while avoiding tokenism📣 Ringing a gong to announce dinnerIf you’d like to get involved, please get in touch at www.vickimarinker.com

In this episode I talk with Sheena Thomson, an expert in international relations, reputation and crisis management, who started her communications career with the Royal Navy, about what the corporate world can learn from how the Navy manages a crisis. We discuss:📣 Being thrown into the deep end, handling crisis communications for the Navy📣 How to keep a rational head when all around you are losing theirs📣 What constitutes a corporate crisis, and if it’s ever as bad as what happens at sea📣 Rescuing a disastrous press trip and ensuring journalists got their story📣 An incident with a dead parrot and pretending to be Anneka RiceIf you’d like to get involved, please get in touch at www.vickimarinker.com

In this episode I talk with Sam Bleazard, Employee Communications and Engagement Lead at Fortnum & Mason about the unique challenge of working in retail communicationsWe discuss:📣 The challenge of working strategically in an environment where results are examined on a weekly basis📣 How retail has been affected by COVID, e-commerce, Brexit and the sustainability agenda📣 What goes on behind the beautifully curated shop floor of a high-end destination like Fortnum & Mason📣 How to nearly kill your CEO.If you’d like to get involved, please get in touch at www.vickimarinker.com

In this first episode of the second series, I talk with Kim England, VP of Global Employee Communications at Pearson, a self-confessed tech geek who is passionate about collaboration and community, about using technology to build a global internal communityWe discuss:📣 How education is having its ‘Spotify’ moment📣 Enterprise Social Networks - so much more than an intranet📣 Allowing the ‘non-professional’ conversations to happen📣 Fighting Zoom fatigue, and motivating employees when morale is low📣 Being honest when things don’t go to plan📣 DJ Disco Kimbo and an embarrassing technology failIf you’d like to get involved, please get in touch at www.vickimarinker.com

In this, the last episode of series one, I talk with Rachel Miller, consultant, trainer, podcaster, and a recognised authority on internal communication, about the challenges internal communicators face to rebuild collaboration and company culture as we return to the workplace.We discuss:⭐️ What will never be the same again, post COVID⭐️ How to create a sense of belonging when teams are apart⭐️ The danger of burnout and being mindful of your own, and your colleagues’ mental health⭐️ Hybrid working and the new purpose of the physical workplace⭐️ Why you should only come up with fundraising ideas you’re willing to take on yourself!This is the last episode of season one, but I will be back with more interesting conversations about careers in communications. If you’d like to get involved, please get in touch at www.vickimarinker.com

In this episode of the podcast, I talk with Vicki DeBlasi, who specialises in PR and marketing for innovation and technology projects. We’re talking about the unique challenge of working on projects that have the potential to change the way we live and work.We discuss:⭐️ The role of psychology in communications and marketing⭐️ 5G, conspiracy theories and how to stop the spread of misinformation⭐️ What happens when innovation teams are homogenous and why diversity is fundamental to a project’s success⭐️ Tinder for cows!

In this episode of the podcast, I talk with Neil Henderson, a corporate communications director, whose earlier career was in broadcast journalism for the major TV networks. We discuss:⭐️ The assumptions journalists make about PRs and vice versa⭐️ Is there such a thing as bad publicity? (See the European Super League fiasco)⭐️ How PRs can keep up with the changing media landscape⭐️ Why you should always check if the talent you’ve booked has vertigo.

In this episode of the podcast, I talk with George Blizzard, co-founder of The PR Network, about the benefits and challenges of flexible working in all its forms.We discuss:⭐️ How to make job-sharing work for the benefit of all involved⭐️ How to build a strong company culture with a team you have never met⭐️ What big corporates could learn from more agile, flexible organisations⭐️ What pitching has to do with breastfeeding.