Dog 'n'  Bone
Dog 'n' Bone
Propeller Group
We invite guests at different stages of their business careers into our dog kennel to chew over the issues that matter to them and dig up some tasty morsels for listeners. Curated by Propeller Group Chairman Martin Loat.
Evans 'n' Wood
In this festive episode of the Dog ‘n’ Bone the Managing Director of Marketing & Digital at Direct Line Group Mark Evans and System1’s Chief Innovation Officer Orlando Wood share their perspectives on the creativity and effectiveness of 2020’s crop of Christmas TV ads. Listen to find out why carrots are cool, why referencing COVID was a no-no and where John Lewis’s effort slipped up as Mark and Orlando discuss their favourite festive ad spots in a conversation curated by Propeller Group chairman Martin Loat. To watch the ads mentioned as you listen, go to this page on the Propeller website where you will find links for each spot and the time when it crops up in the conversation: https://propellergroup.com/carving-up-christmas-ad-offerings-propellers-dog-n-bone-podcast/ Mark draws on his client-side experience to explain the ads he likes and the ones he’s not wowed by, while Orlando explains which ads are top of the tree based on market research company System1’s star rating evaluation method. Find out more about the star rating method, including a list of the global Top 10 Ads at the link here: https://system1group.com/xmas The chat also covers the gap between the boundary-pushing agenda of adland creatives and what the general public enjoys watching, the diversity row that erupted around Sainsbury’s ad and why you should wear trousers when on a video call with Karen Blackett OBE.
Dec 7, 2020
37 min
Kenna 'n' Daykin
On the latest episode of the Dog 'n' Bone, we speak to Chris Kenna, CEO & Founder of Brand Advance, and Jerry Daykin, EMEA Media Director at GlaxoSmithKline. The pair discuss Black Lives Matter, the impact of keyword blocking and speaking to "the diverse majority".
Sep 1, 2020
38 min
Diversity 'n' Inclusion
This is a special edition of the Dog 'n' Bone hosted by recent Brixton Finishing School graduate Dorcas Matomby. Dorcas interviews Justin Copeland-Thomas, CEO of DDB North America, Kieran Kent, Managing Director of Propeller Group and Ben Major, Recruitment Director for Mother London, about their perspectives and plans when it comes to promoting diversity in the advertising industry.
Aug 11, 2020
33 min
Calverley 'n' Smith
On the latest episode of the Dog 'n' Bone, we speak to Cheryl Calverley, CEO of Eve Sleep, and Luke Smith, CEO and co-founder of digital marketing agency Croud. The pair discuss Cheryl's move from CMO to CEO, the nature of D2C marketing - and of course - their most embarrassing moments in business.
Jul 30, 2020
36 min
Inglis 'n' Murphy
In the first episode of the Dog ’n’ Bone since coming out of lockdown, we speak to the client behind some of the most famous UK advertising of all time, Craig Inglis, former Customer Director for John Lewis Partnership & Waitrose, and the man who made the ads happen, James Murphy, founding partner of Adam&Eve and more recently New Commercial Arts. The legendary pair discuss making the magical John Lewis Xmas ads, speculate on what Christmas advertising in the year of COVID will look like – and reveal how Craig and Richard Branson shared a memorable moment in a Virgin Trains loo.
Jun 25, 2020
39 min
Daisley 'n' Hirst
This Dog ’n’ Bone features Bruce Daisley, former Senior VP of Twitter Europe, host of the hit business podcast Eat Sleep Work Repeat (www.eatsleepworkrepeat.com) and the author of Sunday Times Bestseller The Joy of Work and Chris Hirst, Global CEO of Havas Creative and author of No Bullsh*t Leadership. The episode is hosted by Martin Loat, chairman of Propeller Group. The high-profile pair discuss the art of curating a successful podcast, the highs and lows of writing your own book and how they balanced their day jobs with becoming prominent authors on work and management.
Feb 20, 2020
39 min
Live at LEAD 2020 - Part 2
Listen to the second of two Dog ‘n’ Bone specials recorded by Propeller live at the Advertising Association’s LEAD 2020 conference ‘where advertising meets politics’. We asked guests and speakers ‘what do you think advertising should be responsible for this year?’ and ‘How can advertising, which is based on encouraging consumption for its survival as a business, square its existence with society’s growing sustainability agenda?’ This episode features Advertising Association President Keith Weed, Simon McDougal from the ICO, Puja Parmar from the London Mayor’s Office and others giving their views.
Feb 11, 2020
10 min
Live at LEAD 2020 - Part 1
Listen to the first of two Dog ‘n’ Bone specials recorded by Propeller live at the Advertising Association’s LEAD 2020 conference ‘where advertising meets politics’. We asked guests and speakers ‘What do you think advertising should be responsible for this year?’ and ‘How can advertising, which is based on encouraging consumption for its survival as a business, square its existence with society’s growing sustainability agenda?’ This episode features Karen Boswell of VMLY&R, David Amstel from the Cabinet Office, former Speaker of the House of Commons, the Right Honourable John Bercow and others tackling these tough questions.
Feb 11, 2020
15 min
Live at MAD//Fest 2019 - Part 3
The final episode of three Dog ‘n’ Bone specials recorded by Propeller at MAD//Fest 2019. In this episode we use one of our favourite formats - the relay race question. We grabbed some of the event attendees amongst the hustle and bustle of MAD//Fest and ask them to answer a question set by the previous person. They then have to pose their own question for the next guest. The chain of questions and answers shows what’s on the mind of our industry, whether these are concerns over marketing ethics or social influencer relevance, or whether it’s a little more abstract. For more information on MAD//Fest visit www.madfestlondon.com/
Dec 17, 2019
25 min
Live at MAD//Fest 2019 - Part 2
This companion episode to part one contains more interviews of industry go-getters amongst the hustle and bustle of MAD//Fest. We asked our guests what makes them mad about the marketing and advertising industry, and how they dare to be different. The episode features spokespeople from KFC, OMD, ESI Media and more. For more information on MAD//Fest visit www.madfestlondon.com/
Dec 16, 2019
28 min
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