As the face of your company, being authentic when communicating through your business is essential. It’s also what will make your audience connect with you and support your business by engaging with your content and purchasing your products and services. Today we’re going to discuss what it means to be authentic and how you can do so in your social media. Here is what’s covered in this episode: * What does being authentic actually mean?* What does it mean to be an authentic person?* Why is being authentic essential for social media?* Why does authentic really work?* How to be authentic on social media. Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

Collaboration has become a business buzz word but why is it something you should pay attention to? And what does it really mean to collaborate? While we’re at it, how do talented, tiny business owners collaborate with each other? Today we answer all of these questions and cover 10 ways that you can collaborate with YOUR business. Here is what’s covered in this episode: * What does it mean to collaborate?* Why is collaboration important to businesses?* What are 10 ways to collaborate?* Who should you collaborate with?* What are the top tips for collaborations? Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send Sierra an email and let her know how!

Do you wish that you were making more money in your business? Did you know that there are only four ways to increase your revenue? Really four ways today, we’re going to discuss what they are and how you can increase your revenue in your business. Here is what’s covered in this episode: * The 4 ways to increase your revenue.* How to increase the number of your customers.* Understanding your target audience and who you’re selling to.* Generating leads.* How to increase your transaction size.* How to increase the frequency of transactions per customer.* How to increase your prices. Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

Do you know, what it means to cross-sell? Do you know the difference between cross-selling and upselling? Do you use the strategy of cross-selling in your business and have you had success with it before? Well today, we’re going to talk about cross-selling. What it is, how to do it, and examples of it done right. Here is what’s covered in this episode: * What cross selling is.* The difference between cross selling and upselling.* Why cross selling is a good strategy.* What cross selling looks like in practise.* 4 strategies for cross selling.* Examples of good and bad cross selling.* How you can use cross selling in your business. Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

Declaring your niche too soon in business can be a bit like putting the cart before the horse. The best way to find your niche is often to first find your focus, your differentiator, and then let your niche develop organically. Today. We’re going to talk about how to find that focus and then how to watch for your niche. And once you find it, what to do next. Here is what’s covered in this episode: * 5 steps to finding your focus.* What to watch for when finding your niche.* How to test your niche.* How to find your market.* Who you want to identify in your market.* How to position yourself as an expert in your niche. Referenced in this episode: 1,000 True Fans by Kevin Kelly Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

Is blogging for your business really still worth it? The short answer is yes. The long answer includes understanding that while it’s not as easy to get noticed as it was 10-20 years ago, consistent blogging is still an incredibly valuable tool. Today, I’ll explain why… Here is what’s covered in this episode: * Why blogging can be so beneficial to your business.* The downsides of starting a blog so late in the game. * What is different in starting a blog now compared to years ago.* How to start, or re-start, your business blog.* What you should write about. Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

As a talented, tiny business owner, when someone tells you to outsource as much as you can, it’s possible that you A: Sigh. B: Get annoyed or C: Wish you could, but cannot yet afford to. Well today, we’re going to talk about how to get you started with outsourcing by using apps and technology! Here is what’s covered in this episode: * What it actually looks like to outsource tasks from your business.* Why you should considering outsourcing.* Where to start with the process of technological outsourcing.* What are things you can outsource to technologically.* Tips for technologically outsourcing. Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

Does your business run on referrals? Do you feel that you are getting referrals from past clients and your network as much as you’d like? Or maybe you wonder if you’re giving them correctly when you recommend your fellow talented, tiny business owners? This week on the Doers Shakers Makers podcast, we’re talking about both getting and giving great referrals. How do you measure up? Here is what’s covered in this episode: * Where do you get referrals from?* How do you get people to send you referrals?* What do you do after you are sent a referral?* How do you give great referrals? Did you love this episode and want more? Check out the Networking The Right Way episode of the podcast or the blog post, Learn To Love Networking. Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

Are you feeling sluggish? Do you wish that you had more energy in your life? This week on the Doers Shakers Makers podcast, we’re going to talk about ways to increase your energy, including moving your schedule around to maximize when you have it. Here is what’s covered in this episode: * The 7 ways to increase your energy.* What the 4 areas of tasks are in your work.* How to find patterns in your day to day energy.* Maximizing your natural energy with your work. Did you love this episode? Check out the episode, Know Your Peaks for more about energy management. Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

Do you feel that there is never enough of something? Perhaps it’s time, money, energy, opportunity, even love? Or that it’s impossible to attain something? Perhaps you feel that life keeps happening to you? These thoughts may be due to having a scarcity mindset and having this mindset with your business, could be holding you back from achieving, or even having goals. In this weeks episode, we talk about what it looks like in business to have a scarcity mindset vs an abundance mindset and twelve things you can do to move towards abundance with your mindset and your business. Here is what’s answered in this episode: * What is a scarcity mindset?* What is an abundance mindset?* Can it ever be good to have a scarcity mentality?* 16 examples of scarcity vs abundance in business. * 12 ways to move from a scarcity mindset to an abundance mindset. Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people! The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!