Dodgeball Marketing Podcast

Off-site SEO is all about managing your presence on reputable sites and building up your linked pages. Here's how to get a build a strong online presence beyond your website: For more on the tools and tips discussed in this episode, please visit: https://www.dodgeballseo.com/

Simple website updates and maintenance can keep your web content more visible in search engine results. Be sure to set up and monitor the following areas: - Have Site Backups in Place - Keep Your CMS and Plugins Up to Date - Implement Google Search Console - Connect Your Email to Google Analytics - Keep Sitemaps Working and Updated For more on the tools and tips we discussed in this episode, please visit: https://www.dodgeballseo.com/ https://analytics.google.com/ https://search.google.com/

Link-building strategies include on-site and off-site SEO best practices. Here's how to improve your domain authority by linking pages. - Make Sure You're Interlinking Your Pages - Look for Back-Linking Opportunities - Look for Local Link Opportunities - Post to Q+A Sites - Make Sure Off-Site Links Open in a New Tab For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

Website maintenance and SEO go hand in hand. Making these improvements can also boost your ranking on search engine results pages. - Make Sure Your Site Is ADA Compliant - Make Sure Your Site Is W3C Compliant - Remove Duplicate Meta Descriptions - Remove/Rename Duplicate Page Titles - Remove/Update Duplicate Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.accessibe.com/ https://www.screamingfrog.co.uk/

Getting content marketing results includes strengthening weaknesses and fixing errors. Here are five content marketing improvements you can start making today. - Optimize Your Top Pages - Delete Irrelevant Content - Implement Question Keywords - Ensure Each Page Has 300-500+ Words - Identify and Use Guest Bloggers For more on the tools and tips we discussed, please visit: https://www.dodgeballseo.com/ http://www.quora.com/ https://www.answerthepublic.com/

Marketing analytics double as key performance indicators (KPIs) for website performance and usability. As a performance marketing agency, here are 5 metrics we recommend tracking: - Track Page Speed and Load Times - Check Domain Authority (Moz) - Watch Keywords Ranked/Sum of Ranks (SpyFu) - Monitor Crawlability Scores and More (SEMRush) - Understand Time on Site For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.spyfu.com/

Broken websites increase bounce rates, decrease conversions, and hurt search engine optimization (SEO). Here are some key vulnerabilities to address: - Find and Fix: Broken Links - Find and Fix: Broken Images - Find and Fix: Meta Descriptions and Titles - Find and Fix: Image Optimizations - Find and Fix: Website Search Box For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.screamingfrog.co.uk/

Using SEO tools can empower you to make critical changes that improve search engine optimization (SEO). To focus your efforts, ask: - How Is Local Visibility on Listing Tools? - Would Plugins Help Your SEO? - Are GSC Crawl Errors Being Fixed? - Are Bing Crawl Errors Being Fixed? - Is a CDN in Use and Working? For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.synup.com/ https://www.yoast.com/ https://www.bing.com/webmaster/

Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots: - Monitor and Fix Pagespeed - Be Sure Your Site Is Fully Responsive - Use "Big Idea" Content Marketing on Main Pages - Install and Learn from a Heat Map - Be Sure Forms Are Working (and Simple) For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.hotjar.com/ https://developers.google.com/speed/pagespeed/insights/

Customer engagement is easiest when you meet them where they're already most active online. To evaluate social media marketing, ask: - Are Good Social Channels in Use? - How Strong Is Social Engagement? - Are Social Channels Listed in the Footer? - Are All Social Channel Settings Used? - Is the Social Hashtag Approach Effective? For more on the tools and tips in this episode, please visit https://www.dodgeballseo.com/.