Unboring Your Brand: Grow Your Personal Brand Easily and Attract Ready-to-Buy Clients
Unboring Your Brand: Grow Your Personal Brand Easily and Attract Ready-to-Buy Clients
Zoë Wood your Video Confidence Coach
085 Burn the Should List đŸ”„
12 minutes Posted Nov 9, 2025 at 4:01 am.
Where business “shoulds” creep in01:47 - Classic “should” examples (yes, dentists included)02:23 - Why “shoulds” often come from love or fear03:07 - When "help" is actually a power play03:54 - Storytime: Starting my first business at 1406:00 - Why we’re still listening to dead white men07:38 - Why people perform their "shoulds" for show07:51 - The branding link: how shoulds warp your message08:02 - Self-worth isn’t based on achievements08:44 - Releasing shame around video visibility09:28 - Who gets to decide what’s enough?10:05 - What to focus on instead of "shoulds"10:57 - Final encouragement: build *your* brand, not theirs|⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive.|🧡 Website: ⁠⁠https://www.vcc.training⁠|🧡 Find me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach⁠|🧡 Slide into my PO Box (the classy way)Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia|Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2025 Video Confidence Coach. All Rights Reserved.
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Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/085|Ever feel crushed by the weight of everything you should be doing as a business owner? đŸȘš Where do those expectations come from and how to kick them out of your brand-building journey for good đŸ„Ÿ|Still struggling to step up on camera because the “shoulds” are louder than your real voice, DISCO chats are a game-changer. These quick complimentary 1-on-1 strategy chats are tailored to help you unpack the stories that hold you back, so you can start sharing yours with confidence. Book in your complimentary DISCO Chat đŸȘ© right here 👉 https://connect.vcc.training/widget/bookings/disco-chat|Chapters ⏰00:27 - Where business “shoulds” creep in01:47 - Classic “should” examples (yes, dentists included)02:23 - Why “shoulds” often come from love or fear03:07 - When "help" is actually a power play03:54 - Storytime: Starting my first business at 1406:00 - Why we’re still listening to dead white men07:38 - Why people perform their "shoulds" for show07:51 - The branding link: how shoulds warp your message08:02 - Self-worth isn’t based on achievements08:44 - Releasing shame around video visibility09:28 - Who gets to decide what’s enough?10:05 - What to focus on instead of "shoulds"10:57 - Final encouragement: build *your* brand, not theirs|⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive.|🧡 Website: ⁠⁠https://www.vcc.training⁠|🧡 Find me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach⁠|🧡 Slide into my PO Box (the classy way)Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia|Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2025 Video Confidence Coach. All Rights Reserved.