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Like all humans before us, we like to be looked in the eye when connecting with one and other, especially with anything revolving around trust of a stranger or someone that we're seeking help from. Connecting instantly with your audience is the most effective way to build brand trust, likability and the best chance to help your customer solve their problem. Today we'll go through the best techniques to use when filming a video of yourself, your employees or even your customers to other customers (aka testimonial).
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