Marketing is an industry that has many different facets, but it’s easy to get stuck in the same old groove and go down the same path as everyone else. Today’s guest is here to break out of all the monotony!  KJ is joined by Casey Cheshire, the founder and CEO of Ringmaster Conversational Marketing. Casey is here to take the reigns of normal, boring marketing and steer it onto a whole new exciting path! Takeaways:   The key ingredients to disruption are frustration and passion. You have to be willing to get up and go and try new things. You have to call things like you see it.  People tend to get stuck in their groove in terms of marketing. The best way to get your brand out there is to be different and unique.  Marketing needs a purpose. Marketing for the sake of marketing and not really having a goal in mind defeats the purpose. You need to justify the use with revenue. Try podcasting as a way of marketing yourself and your business. Podcasting has exploded in popularity in recent years and it’s a fantastic marketing tool to reach a broader audience.  Even if no one listens to your podcast, you still spend time talking with the guest and building that relationship and possibly gaining a customer. The most important thing is the guest.  Podcasting is a great outreach to a wider audience, it’s not as expensive as you might think and it doesn’t require a massive following to do.  Quote of the show:   Links: LinkedIn: https://www.linkedin.com/in/caseycheshire/  Twitter: https://twitter.com/CaseyChesh  Personal Website: https://www.caseycheshire.com/ Company Website: https://ringmasterlive.com/  Book: Marketing Automation Unleashed     Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGlzcnVwdGlvbmludGVycnVwdGlvbi5jb20vZmVlZC54bWw Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD Stitcher - https://www.stitcher.com/show/disruption-interruption YouTube - https://youtu.be/Fi8hnWuhleo See omnystudio.com/listener for privacy information.