Show notes
Ad-fraud is one of the most profitable activities for organized crime today. The scammers are sophisticated, disciplined, and numerous, and they might be using your IoT devices to rip people off.
Over the past decade, there has been relatively little of this kind of cybercrime in Japan, but that's changing as the ad-fraud crime networks go global. Japan has to catch up and catch up fast. Unfortunately, Japan defenses have been rather poor.
Today we sit down and talk with someone who is fixing that. Satoko Ohtsuki is the founder and CEO of Phybbit, Japan's largest ad-fraud prevention network, and she's going to explain the biggest scam you've probably never heard of.
Of course, we talk about the different kinds of ad-fraud and what is being done to combat them, but we also talk about how she was pushed into entrepreneurship, and the challenges of raising money (and raising children) as a female founder in Japan.
It's a great discussion with one of the most interesting founders in Japan, and I think you will really enjoy it.
Over the past decade, there has been relatively little of this kind of cybercrime in Japan, but that's changing as the ad-fraud crime networks go global. Japan has to catch up and catch up fast. Unfortunately, Japan defenses have been rather poor.
Today we sit down and talk with someone who is fixing that. Satoko Ohtsuki is the founder and CEO of Phybbit, Japan's largest ad-fraud prevention network, and she's going to explain the biggest scam you've probably never heard of.
Of course, we talk about the different kinds of ad-fraud and what is being done to combat them, but we also talk about how she was pushed into entrepreneurship, and the challenges of raising money (and raising children) as a female founder in Japan.
It's a great discussion with one of the most interesting founders in Japan, and I think you will really enjoy it.