A Google Ads Strategy for small business aimed at maximising ROI

Finding the best keywords for your website is much more complicated than simply choosing words that reflect the content. Searchability and competition are also big factors in making the right choice. Essentially you need to balance the likelihood of the search term being used by other more established sites with the likelihood of the keyword...

We're talking about web site platforms, specifically Wordpress Squarespace Wix or Shopify. Which of these platforms will suit you best? We review the strengths and weaknesses of these platforms and make our own qualified recommendation taking into account ease of use, skill level and of course marketing.

Digital Skin Episode 2: How to Begin with SEO Today we’re going to discuss SEO. How to succeed in SEO is the riddle you need to resolve if you’re website is to thrive. This is the big one, or one of the big ones, so draw up a chair, pour yourself a drink and listen...

Digital Skin Episode 1: How to Succeed in Digital Marketing Digital Marketing like so many things thrives on preparation. So here’s the first question. What are you selling and to who? Let me qualify that question. We’re all selling something, whether it’s for peer approval, financial gain, friendship or anything else. Marketing is just a...