Digital PR Explained
Digital PR Explained
Britt Klontz
Why the First Press Trip Pitch Wasn’t the Final Story (With the Actual Emails)
34 minutes Posted Jan 13, 2026 at 9:00 am.
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Show notes

The pitch emails discussed in this episode are included in the show notes and available to read as you listen.

In this conversation, Britt speaks with freelance writer and editor Daria Smith about how a press trip pitch has evolved over time. They unpack what stood out in the initial outreach, why an exclusive angle didn’t move forward, and how a reframed pitch ultimately became a published story in a top-tier lifestyle publication.