In this episode of Digital PR Explained, Britt breaks down a key PR strategy: pitching experts to journalists when you don’t have breaking news to share. Learn how to craft effective intro emails and spokesperson pitches that grab attention, build long-term relationships with journalists, and position your expert as a go-to source. Tune in for practical email formulas, tips on personalization, and advice on getting your expert noticed—even when there’s no immediate story to pitch.