On this episode of Digital Mountaineers, host George Mackenzie speaks with Andrew King, Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group. About the guest: Andrew King is the Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group, a global technology company that provides an email marketing platform that's easy to use yet extremely powerful and a part of CM Group's family of brands. About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music. Time stamps: 1:30 - Introduction 1:55 - Check in with Campaign Monitor 2:15 - The history of Campaign Monitor & CM Group 6:06 - How brands in CM Group work together 9:54 - How Campaign Monitor uses data to evolve their products 12:02 - Discussion around Andrew's role 16:40 - How CM Group looks at competitors 21:35 - Reiterating and building products 23:55 - How CM Group look at acquiring brands 27:35 - Unique aspects of CM Group 28:55 - Why do people want to move ESPs? 30:40 - Changes to email marketing from Andrew's perspective 34:10 - What changes are coming to email? 38:00 - How email UI will become more simple What is Digital Mountaineers? Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market. Follow Uplers on Social: FACEBOOK: https://www.facebook.com/weareuplers TWITTER: https://twitter.com/weareuplers LINKEDIN: https://www.linkedin.com/company/weareuplers/ INSTAGRAM: https://www.instagram.com/weareuplers/ https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Craig Wilson Managing Director of Sticky Digital. About the guest: Craig Wilson is the Managing Director of Sticky Digital, a dedicated digital marketing agency that specialises in marketing for the financial services and healthcare industries. About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music. 1:30 - Check in 4:00 - Discussions about remote working 6:35 - Flexibility in agency world 8:10 - Starting digital marketing agency Sticky 15:10 - Transition from traditional to digital marketing 20:10 - Evolution of digital agency 24:30 - Discussing Sticky's workshop process 28:15 - Changing the dynamic of agency relationship 30:15 - Naming the accelerator 35:00 - Approach for consultancy, different courses 37:15 - Not being emotional 39:30 - Understanding your audience 42:00 - Future of digital agencies What is Digital Mountaineers? Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market. Follow Uplers on Social: FACEBOOK: https://www.facebook.com/weareuplers TWITTER: https://twitter.com/weareuplers LINKEDIN: https://www.linkedin.com/company/weareuplers/ INSTAGRAM: https://www.instagram.com/weareuplers/ https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Eyal Levi Founder & CEO of URM Academy. About the guest: Eyal Levi is the Founder & CEO of URM Academy, the world's best online school for rock and metal producers. He is also a critically acclaimed educator, musician and producer and his podcast, The URM Podcast is the #1 most downloaded podcast in audio. About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music. Time stamps: 1:20 - COVID-19 check in 3:02 - Discussion about remote teams 7:00 - What is URM? Eyal's journey 23:30 - Discussing online education 29:00 - How to start an online course 31:30 - Talking about customer journey with URM 39:30 - Discussion around building Facebook communities 47:00 - URM's online course strategy 57:00 - What content URM produces every month 1:05:00 - Future of online education 1:13:30 - Tips to starting an online course What is Digital Mountaineers? Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market. Follow Uplers on Social: FACEBOOK: https://www.facebook.com/weareuplers TWITTER: https://twitter.com/weareuplers LINKEDIN: https://www.linkedin.com/company/weareuplers/ INSTAGRAM: https://www.instagram.com/weareuplers/ https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Zaid Alsulaibi CEO of Christian Paul Watches & Founder of AM Group. About the guest: Zaid Alsulaibi is the CEO of Christian Paul Watches, renowned Australian watch brand that can be found in over 300+ stores on the globe, and Founder of AM Group, an up and coming brand development consultancy agency. About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music. Time stamps: 1:30 - Introduction 3:12 - Tactics for clients during post-pandemic world 12:15 - Working with clients on projects during 2020 16:00 - Taking advantage of reduced competition in the market 18:15 - Opportunities to adapt 19:10 - Starting Christan Paul, launching with Instagram Influences 22:45 - Early days of Instagram Influencer marketing 23:30 - Discussing dropshipping hacks 24:30 - You either have time or money 26:55 - Influencer marketing in 2020 31:30 - Working with Microinfluencers & Macro Influencers 33:00 - Tammy Hembrow 36:45 - Importance of Authenticity 39:10 - Business Process What is Digital Mountaineers? Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market. Follow Uplers on Social: FACEBOOK: https://www.facebook.com/weareuplers TWITTER: https://twitter.com/weareuplers LINKEDIN: https://www.linkedin.com/company/weareuplers/ INSTAGRAM: https://www.instagram.com/weareuplers/ https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Aaron Agius Managing Director & Founder of Louder.Online, a global digital marketing agency. About the guest: Aaron Agius has been featured by The Huffington Post, Forbes, HubSpot, Inc., Content Marketing Institute, Entrepreneur and the Sydney Morning Herald. In 2019 he released his first book titled Faster Smarter Louder which became an Amazon bestseller. About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music. Time stamps: 1:32 - COVID-19 check in 2:45 - Challenges and advice for working with remote teams across the globe 5:41 - Louder Online's approach to team structure in a global setup 7:48 - Maintaining a high standard in remote teams 11:18 - Advantages to letting employees have side hustles and bringing expertise in house 12:20 - Sticking to best practices for SEO from era to era 15:45 - How to speak to a client about SEO vs Performance Marketing 23:45 - How to approach writing for large publications 25:38 - Key pieces of advice for writing and publishing blog content and personal branding 31:00 - Processes for repurposing and distributing content 34:17 - Talking about Aaron's book Faster Smarter Louder 38:00 - Reflecting on writing his first book and what's next? 41:05 - Final thoughts What is Digital Mountaineers? Each week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market. Follow Uplers on Social: FACEBOOK: https://www.facebook.com/weareuplers TWITTER: https://twitter.com/weareuplers LINKEDIN: https://www.linkedin.com/company/weareuplers/ INSTAGRAM: https://www.instagram.com/weareuplers/ https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Moby Siddique CEO & Co-founder of Red Pandas, a Sydney-based digital marketing agency. About the guest: Moby Siddique is an Australian Inbound Marketing Professional, Digital Marketing Strategist, Speaker & Podcaster with over 10 years experience in the industry. About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Airtasker, Little Caesars, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music. 1:25 - COVID-19 Check in 3:27 - About Red Pandas. 4:29 - Discussion around customer value journey and contextual marketing 9:27 - 3 pieces of video content all businesses need 13:15 - Marketing videos vs sales videos 15:15 - How to translate face to face sales into a video 18:20 - Produced content vs low cost content 21:40 - Content repurposing framework 25:05 - Tik Tok discussion 30:33 - Tik Tok demographic changes and advice for Tik Tok 32:53 - How to pre-program trends on Tik Tok 35:57 - Hubspot discussion 39:00 - Working with Hubspot 40:38 - Discussions on automation 44:45 - Tips starting an agency What is Digital Mountaineers? Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market. Follow Uplers on Social: FACEBOOK: https://www.facebook.com/weareuplers TWITTER: https://twitter.com/weareuplers LINKEDIN: https://www.linkedin.com/company/weareuplers/ INSTAGRAM: https://www.instagram.com/weareuplers/ https://uplers.com/

DOWNLOAD the Show Notes: https://bit.ly/3e7xabT On this episode of Digital Mountaineers, host George Mackenzie speaks with Taryn Williams CEO & Founder of theright.fit. and WINK models. About the guest: Taryn has proven herself as one of Australia's most prolific entrepreneurs in the tech startup and media industry. As well as being a digital influencer, Taryn works with a number of global brands as an ambassador, appears extensively in the media and is a speaker of choice for leading industry conferences. About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music. Time stamps: 1:28 - COVID-19 check in 3:05 - What is theright.fit? 5:28 - Becoming your own competitor, cannibalising your own business 8:02 - Launching a 2-sided marketplace 11:20 - Challenges in balancing supply and demand in a 2-sided marketplace 16:00 - Importance of community building 19:27 - How to create content for your audience to build trust 22:00 - User experience on theright.fit 23:30 - Broader industry changes in influencer campaigns 25:50 - Tips on how to best work with influencers 29:17 - How theright.fit differentiates in the market 33:25 - Challenges with Tik Tok in 2020 for digital marketers 37:09 - Advice for brands looking to create more influencer content 40:02 - Advice for those looking to start a 2-sided marketplace 43:00 - Taryn's thoughts on where the gig economy is heading 45:45 - What's next for theright.fit? What is Digital Mountaineers? Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands. Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market. Follow Uplers on Social: FACEBOOK: https://www.facebook.com/weareuplers TWITTER: https://twitter.com/weareuplers LINKEDIN: https://www.linkedin.com/company/weareuplers/ INSTAGRAM: https://www.instagram.com/weareuplers/ https://uplers.com/