In this episode of Digital Marketing Master, host Abby Martinez engages in a captivating conversation with the CMO of Isolved, Lina Tonk. Lina shares her remarkable journey from South America to a career in marketing, emphasizing the evolution from traditional to digital marketing. She highlights the critical role of customer and partner experiences, shedding light on how they became the heart of her marketing strategy, especially during the post-pandemic era. The episode delves into the power of the human touch in marketing, the transformative impact of AI, and the importance of customer advocacy.
Tune in for an enriching discussion that explores the fusion of marketing and human connection, the key role of empathy in sales and marketing synergy, and the ever-evolving landscape of AI in the marketing world.

**At the time of recording Lina Tonk was CMO of Isolved, since recording her title has changed to Chief Experience Officer