Join host Abby Martinez as she sits down with Aditi Uppal, a seasoned marketer with a diverse career spanning from British Petroleum to her current role as Senior Director of Digital Marketing at Teradata. In this episode of Digital Marketing Master, Aditi shares her journey, emphasizing the importance of customer-centric marketing and the integration of technology and data in today's marketing landscape. Discover valuable insights into building connections with target audiences and the challenges and trends in data-driven marketing.