In this episode of Digital Marketing Master, host Abby sits down with Jessie Dearien, Vice President of Marketing and Digital Experience at RS Americas. With a diverse career spanning from agency work to B2B industries, Jessie shares her unique journey into the world of digital marketing. Tune in to discover how she transitioned from an agency role, working with brands like Hilton and Tory Burch, to her current leadership position at RS Americas, a global omni-channel provider. Learn about the challenges and triumphs she's faced in a rapidly evolving digital landscape, her insights on striking a balance between technology, people, and processes, and her strategies for effective storytelling and communication within an organization.