On this episode of the Digital Marketing Master, learn from Harshal Gawali, Head of Marketing for Demandbase, about the power of podcasting as a marketing tool for B2B companies. Discover how co-creating content with target audiences can help build deeper relationships and gain a better understanding of their challenges and perspectives. Harshal also shares his insights on account-based marketing (ABM) and how it can be leveraged with technology to provide a better experience for target accounts.