Join Abby and Jawad Bisbis, Global VP of Marketing & Partnerships at Ball Corporation. They dive deep into the world of real-life digital marketing. Bisbis emphasizes the importance of empathy and understanding cultural differences in global marketing and how to balance global consistency with local cultural nuances during events like Ramadan and Chinese New Year. He also discusses the potential challenges of managing uncertainty in the short term and navigating macro trends like sustainability and digital disruptions in the long term.