Abby interviews Venkata Bhonagiri, Senior Partner and Group Director of Data Strategy &amp; Analytics at Mindshare, one of the world's largest media agencies. Venkata discusses the challenges of long-term brand building, and how to think about measurable results when making dollar investments in marketing.

"Product Marketing: Back to Storytelling Basics" with Alysia Eve

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.