Abby interviews Amy Wigler, Vice President of Multiplatform Marketing and Content at PBS. Amy discusses the surge of analytics tools in marketing – and how the strongest marketers know not only how to leverage these tools, but when to take risks against them.

"Service Provider Marketing: Trust, Brand Awareness, and Customer Experience" with Michael Ganda

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.