Abby interviews David Drotos, Vice President, Head of Marketing at Equity Trust Company. David and Abby chat about audience demographics, customer persona building, and the importance of using data to optimize conversion funnels.

"Solving Unstudied Problems: Pushing Business Forward" with Gabriel Desjardins

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.