Sarah interviews Dusty DiMercurio, Senior Director of Industry & Portfolio Marketing at Autodesk. Autodesk is a global leader in design and “make” technology across many industries, some of its software including AutoCAD and Fusion 360. Dusty talks with Sarah about his team’s current efforts to improve customer experience using data and research. He also provides insights about the importance of thoughtful, value-based content as a marketing tool versus traditional advertising.