Sarah interviews Dave Savoy, Senior Director of Marketing at Internet Brands. Internet Brands is a media company providing web solutions to clients in the automotive, health, legal and travel industries. Dave and Sarah discuss brand messaging, the importance of metrics, and Internet Brands' current rebranding efforts.

"Marketing Complex Products: Building a Strong Customer Experience" with Avi Bhatnagar

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.