Shep Hyken joins Jeff to discuss the importance of a seamless, enjoyable customer experience from finding the product to completion of service and how chemical suppliers can evolve their approach to meet the expectations of today's customers.

In this episode, Dr. Edward Amoroso, former Chief Security Officer of AT&T and current CEO of TAG-Cyber, and Dan Crain, CTO of Agilis, share their thoughts on the current state of Cybersecurity, best practices, and its importance for chemical suppliers.

Jeremy Kagan, digital marketing guru, author, and established professor at Columbia, Cornell, and NYU, discusses the importance of digital marketing for the growth and development of sales, brand outreach, and its critical role in the B2B industrial markets like chemicals.

Marius Vaarkamp of BASF Fuel & Lubricant Solutions joins Jeff to discuss the current state of the chemical industry, the importance of digital technology, and his learnings from launching a digital commerce portal for his business.This podcast is brought to you by Agilis Chemicals.