Show notes
In this episode of Digital & Dirt, host Ian Dallimore speaks with Dan Dawson, Chief Creative Officer Grand Visual. They begin by discussing how Dan’s career lead him to Grand Visual and what makes Grand Visual a unique company. Dan and Ian then dive into several digital Out of Home (DOOH) campaigns crafted by Grand Visual and discuss the huge impacts created when using dynamic or interactive content. Lastly, Dan provides insight into creating shareable DOOH and why he focuses on creating a story above using the latest technology.Beginning Grand Visual: 4:09 - 8:38Dynamic Campaigns: 8:58 - 13:32Interactive Campaigns: 13:46 - 18:11Favorite Grand Visual Campaigns: 18:31 - 28:22Pros, Cons & Challenges with OOH: 28:53 - 33:55Future of Out of Home: 34:04 - 35:49Google Maps USA :Campaign VimeoGoogle Play Music:CampaignVimeoO2 (Bubl):CampaignVimeoMy Disney Side (Shadow):CampaignVimeoLynx - Angel Ambush:CampaignVimeo Pepsi MaxCampaignVimeoTed Lasso Apple TV+ To learn more check out - https://www.lamar.com/digitalanddirtpodcast