Show notes
In this episode of Digital & Dirt, host Ian Dallimore speaks with Michael Provenzano, CEO and Co-founder of Vistar Media, about his successful career history in tech start-ups. They begin by discussing Michael’s involvement in the creation of Invite Media and the company ultimately being bought by Google. Michael and Ian then dive into the creation of Vistar Media, the business and tech practices that helped make the company a success, and how the “tech-first” programmatic company changed the industry. Lastly, Michael provides insight on what motivates him, and he and Ian discuss the road ahead for Out of Home and programmatic advertising.Creating Invite Media: 0:57 – 8:48Selling to Google: 8:50 – 10:00Starting Vistar Media: 10:18 - 17:54Start-up Struggles & Successful Practices: 17:54 - 27:30Company Culture: 27:30 – 35:25Michael's Motivation: 35:25 - 37:33Future for Programmatic Out of Home: 37:50 - 42:10To learn more check out - https://www.lamar.com/digitalanddirtpodcast