There is a huge difference between selling a commodity and having an offer to sell. If your goal is to sell a product or service, unless you can offer the lowest price, you will not win customers who are shopping around for the best price. However, if you create an offer that includes but is not limited to the product/service, you separate yourself from the pack. In this episode, I'll use the example of how to turn the sale of a peanut butter sandwich into an incredible offer!