Scott Cannon, CEO of BigRentz, talks about the company's business model and how working with a service like BigRentz can help rental companies succeed in marketing and online advertising.

Cannon says BigRentz invests a lot to make sure it has high domain authority and ranks high on Google. Partnering with BigRentz keeps a rental company's focus on helping the customers while BigRentz takes care of the marketing and promotion for the business, Cannon says.