This week, Meagan got chatting to Ruth Fittock, the Marketing Director at Simply Roasted Crisps. Ruth joined Simply Roasted after a decade in crisps/chips marketing at the likes of Pop Chips...so she’s got a whole host of knowledge to share about how to do marketing well within the ‘better for you’ category. Tune in to this episode to learn:

• How Simply Roasted hopes to capture market share in the ‘better for you’ category
• How to build a messaging hierarchy for on-pack claims in a category like crisps/chips
• How marketing in this category has changed over the last 10 years
• Some valuable marketing lessons Ruth carried over from her time at Pop Chips to her role at Simply Roasted
• What’s happening in this category right now that means it’s an interesting place to be as a marketer

Simply Roasted is currently available in the UK. If you’d like to grab yourself a bag (or several) use the code Ruth’s team have set up for us - DIG30 - at checkout https://simplyroastedcrisps.co.uk/