Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insights team.

Marcie Connan, Executive Vice President at Dig Insights, led a study to find out the ins and outs of how inflation is actually impacting consumers. Ian sat down with Marcie to discuss consumers’ emotional and behavioral responses to inflation, some of the most impacted and resilient product categories, and more.

Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, is an industry legend. Meagan sat down with Marat to discuss how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.

Dig Insights’ founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Officer), Ian Ash (President, Upsiide), and Dominic Atkinson (President, Dig Insights) are in the hot seat this week. Meagan sits down with them to discuss the recent refresh of Dig Insights and Upsiide. The four founders look back at some fond memories from the last 12 years, and each one shares meaningful moments and lessons learned from starting a market research agency.

Richard Ng is probably one of the smartest guys we know, who also happens to be an expert in marketing, PR and market research. As a Marketing Director at Advanced GG, a performance supplement brand for gamers, business professionals and beyond, Richard leverages his market research experience to lead Advanced’s marketing strategy. Ian sat down with Richard to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.

We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor innovation, gathering insights, and building teams. This time, we go team into omnichannel distribution and why it makes up the backbone of their business strategy.

We’re so excited to share this week’s episode of Dig In where we chat to Paul Teshima, the Chief Client Experience Officer at Wealthsimple. In his role, Paul leads the client success, operations, portfolio management and Work teams. And he’s got a crazy cool background, previously co-founder and CEO at Nudge (acquired by Affinity in 2020) and a founding team member at Eloqua, which grew from $0 to over $100 million in revenue, IPO-ed, and was acquired by Oracle for a cool $957 million.

Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you’ve ever wondered how you can optimize your website to drive more conversions (and bring in more sales!) this episode is for you.

This week, Meagan got chatting to Ruth Fittock, the Marketing Director at Simply Roasted Crisps. Ruth joined Simply Roasted after a decade in crisps/chips marketing at the likes of Pop Chips...so she’s got a whole host of knowledge to share about how to do marketing well within the ‘better for you’ category.

In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows * a lot * about the economy and how things might change and shift in the next little while.