There is marketing advice out there that promotes marketing to your client by appealing to human &quot;negative tendencies&quot; by focusing on urgency or fear of missing out. Even though such strategies can work, they might not be as effective as you may think. In this episode, I share why that is the case and how can you market your offer more effectively instead.  Not registered yet for the upcoming FREE training? Join <a href='https://bit.ly/SignClientsWithNoAdsOrDms'>HERE</a> for the 90-mins webinar: <a href='https://bit.ly/SignClientsWithNoAdsOrDms'>How to Sign Clients Consistently Without Ads or DMs</a>.  April 12, 13, or 14th at 11 am EST.

MM 40 - Staying in your highest-self

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.&nbsp;Here, you turn your business into a client-attracting gem and become a high-performing CEO.&nbsp;About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.&nbsp;With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."&nbsp;&nbsp;&nbsp;Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.&nbsp;Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call